J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction.
Reporting to Jaqueline Smart, head of planning, the position takes on a broad remit across J. Walter Thompson’s creative, technical/innovation and media offerings.
“In our willingness to embrace technology-led change and the raft of benefits that brings us as marketers, understanding the voice of the consumer is still an essential factor in how a brand plans to engage and win with consumers,” said Simon Lendrum, managing director of J. Walter Thompson New Zealand.
“Grant’s deep understanding of consumers, their usage of technology and digital platforms, and their experience with a brand throughout all relevant touchpoints delivers a key focus to our strategic thinking.”
Henderson brings with him 18 years’ experience in digital marketing, coming most recently from OMD where he was head of digital strategy for the Auckland office, working across key clients including Air New Zealand and AA Insurance.