After a competitive pitch process that commenced in June, Simplot has appointed J. Walter Thompson Melbourne as its lead creative agency across key brands Birds Eye, Leggo’s, Lean Cuisine and I&J.
Walter Thompson Melbourne’s MD, Michael Godwin said: “On a number of fronts this is a most exciting outcome for us. It means we get to work on some much loved brands. It’s an endorsement that our investment in building an outstanding in-house Shopper Marketing capability is beneficial to clients like Simplot. And finally, despite the artificial constraints of a pitch process, our team felt a really positive chemistry with the Simplot team at every interaction – such an important foundation to any successful relationship. We can’t wait to build on this positivity now that we’re on board as their partners.”
“Simplot is thrilled to be working with the talented team at J. Walter Thompson Melbourne, their people and process were the perfect fit for us. We look forward to a long and successful relationship with them,” said Suzanne Harman, GM Marketing Simplot Australia.
Simplot is the latest in a string of high profile new business wins for J. Walter Thompson Melbourne, which has included Treasury Wine Estates, Harris Scarfe and Jetstar among others. This growth has been fuelled by a transformation of the agency’s in-house offer via the building of a Shopper Marketing division, a bolstering of its social capabilities, the assembling of one of the best qualified retail teams in the country and the establishment of an unrivalled end-to-end production capability.
J Walter Thompson is part of WPP AUNZ, Australasia’s leading marketing content and communications group.