The Fuel Agency has been named lead creative agency for IVECO Trucks.
Over two decades of working with global brands, commercial clients, OEMs, and government has allowed Fuel to develop a bank of work recognised globally for its impact, creativity and effectiveness, including OEM brand, campaign creative and execution campaigns for a wide range of automotive clients.
“Fuel demonstrated a deep understanding of the Australian and New Zealand markets and a genuine enthusiasm for the IVECO brand.”
“We’re excited about this partnership and look forward to working with the team at Fuel,” said Damon Paull, National Marketing Manager.
Tim Kidman, CEO at Fuel added, “we are delighted to be partnering with IVECO and supporting the repositioning of their brand as they continue their transformation within Australia.”
“We’re proud of our 20 years of expertise within the automotive industry and look forward to working with IVECO’s team to deliver commercial outcomes.”