IVE Group has moved to one consolidated IVE brand as it simplifies its holistic marketing offering.

The move involves IVE Group retiring all of its existing brand names including Blue Star and Kalido.

“IVE is now one unified holistic marketing company with four core offerings,” said Rob Draper, IVE CMO.

“These are Data-Driven Communications, Creative Services, Production & Distribution, and for larger clients who want all of their marketing activities managed and simplified – Integrated Marketing”.

“Our goal is to make it easier for clients to understand what we specialise in and what we can offer them, as opposed to how we structure our business and what we call ourselves,” explained Draper.

“Marketing’s already fragmented enough. Clients don’t need more complexity added to this from holding groups operating under many different brands.

“Simplifying our offering will make it easier for clients to engage with us across the board, and enable us to focus on getting them the best possible outcome from their holistic marketing activities”.

This news comes on the back of IVE’s acquisition of Salmat Marketing Solutions three weeks ago. IVE CEO Matt Aitken commented on how this was factored into the new simplified structure.

“Salmat was a strategic acquisition that completes our Production & Distribution offering. We already specialise in Print, Retail Display, Premiums & Merchandising, and Integrated Logistics.

“With Salmat, we’ll also be able to add distribution as a specialised service to this, making it the most comprehensive Production & Distribution offering in Australia. All of our clients (especially our retail clients) should be very excited”.

Aitken continued: “It’s great to see IVE leading the industry in such a significant way. We pride ourselves on understanding our clients needs and evolving accordingly, and that’s exactly what we’ve done here”.