“I’ve Made A career Out Of Disruption”: Pandora MD, Jane Huxley

May 2013. Sydney. Jane Huxley, Managing Director, Australia & New Zealand, Pandora. (www.milestonesphotography.com.au)
SHARE
THIS



Pandora managing director is one of Australia’s top powerhouses when it comes to digital, and she says has been always been disruptive, even as a child.

With a TMT background – technology, media, telco ­– Huxley held senior positions at Microsoft and Vodafone before becoming the CEO and publisher of Fairfax Digital in 2010.

Two years later she joined internet radio company Pandora and in an interview with B&T she explains how she loves being disruptive.

“I’ve made a career out of it,” says Huxley. “At Fairfax Digital we disrupted ourselves from within the organization and at Microsoft, what we were disrupting there was this sense of IBM mainframes and very big, very expensive computers. Our dream at that time in the early 90s was to have a computer on every desk and in every home. That was the mission of the company and we weren’t sure if we could achieve it – it was a big dream at the time – but of course now we’re carrying around six computers on our bodies.”

Speaking of the early days, Huxley, who was at Microsoft for 16 years before joining Vodafone, says there was always going to be a time when the media and technology industries collided. “Really, disruptive started out at Microsoft,” she added, “being a challenger brand in every product line and in wanting to disrupt those big giants of industry. I went to Vodafone and the disruption there was really all about two things; it was all about disrupting landlines, cutting the cord, moving people over to mobile.

“But it was also about disrupting the content industry, because just being able to make a phone call was not going to be enough to get people to cut the landlines. They were the early days of content, and walled gardens, and those kinds of things on mobile. We were trying to disrupt a really traditional industry.”

Huxley moved to Fairfax as the general manager of media in 2008 and says that she didn’t particularly plan the move in as much as “landed”.

“I got in through the side-door of technology,” she said. “I just kind of landed. I seemed to be talking about media more than anything else and although my career wasn’t planned that way, technology led me into telco, and that led me into the media industry which was really true Fairfax, i.e content pushed out by technology platforms, and moving towards mobile.”

In what was an unusual move then, Huxley’s role at Fairfax was to oversee the digital side of the business and disrupt print, but to do it from within the organisation.

“That was a different perspective,” she explained. “You are disrupting your own business model. We were disrupting print. We were disrupting consumption. We were disrupting time of day, format and even journalism, in a sense. And now here I am at Pandora, and of course our role here is to disrupt traditional radio. I feel like I was always meant to be in the place that I am right now.”

Ironically, laughed Huxley, even her school reports labelled her “disruptive,” and she joked that at least she’s only now putting it to good use. The mother-of-two has been asked to do a presentation at her old school during assembly.

“I said to them, ‘I’d love to come, but can I bring my mother?’” she said. “They said yes so I joked, ‘fantastic, because she has never gone into that school without having to get me out of the principal’s office.’ Finally she gets to walk through those school gates with her head held high 25 years later!”

Huxley will be one of the chief speakers at Daze of Disruption in Sydney next Monday and Tuesday the 18th and 19th of May. She is doing her presentation on Tuesday.

 

Please login with linkedin to comment

ADMA Creative School Advertising Standards Bureau reno rumble WIM2014

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]