IVE Group To Divest IVE Telefundraising For $16.5M

Pareto Phone. Fortitude Valley,  Brisbane on October 25, 2017. Picture-Patrick Hamilton
SHARE
THIS



IVE Group has today announced it has signed a binding agreement to divest of its Telefundraising business (formerly Pareto Phone) for a purchase consideration of A$16.5 million.

The business will be acquired by an entity associated with Merchant Place Investments Pty Ltd, with completion due to take place on Friday October 30, 2020.

The largest of its kind in Australia, IVE Telefundraising specialises in comprehensive outbound tele-marketing campaigns primarily for the not for profit sector, conducting over 1 million calls per year for its charity clients. Post completion, the business will revert back to the Pareto Phone brand and will continue to operate as a standalone business with 150 staff based in Fortitude Valley, Qld.

IVE Telefundraising Chief Executive Officer, Keith Elliott said, “the business has gone from strength to strength under IVE’s ownership over the last 5 years as we’ve grown market share and continued to refine and innovate our data driven offer to Australia’s leading charities. We have also played an active role in the sector through our involvement with the Fundraising Institute of Australia (FIA) and the many other industry groups. My team and I very much look forward to working with Merchant Place to continue to drive growth and expand from what is today a very solid business with a leading market position.”

Merchant Place Investments Managing Director, Tom Mould AO, said, “the Merchant Place principals and our family office investment partners are long term equity investors and we share a keen personal interest in the charitable sector.

“We are delighted to acquire a market leading business that provides an important and recurring service to its not-for-profit clients.”

 

Please login with linkedin to comment

IVE

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine