IVE Group continues to strengthen its expertise in data-driven communications with the appointment of Sean Smith as CEO Data-Driven Communications.
Smith (featured image) will be responsible for bringing together the Groups data-driven businesses, and managing over 400 staff located across Sydney, Melbourne, Brisbane, Singapore and Hong Kong.
IVE Group CEO, Matt Aitken commented: “We’re excited to have attracted someone of Seans calibre and experience to IVE.
“Our continued expansion in Data-Driven Communications is an extremely important part of our overarching strategy.
“Appointing Sean to this newly created role further strengthens our expertise and market leading position in this space.”
Aitken continued: “Sean brings a unique mix of skills to IVE.
“Spanning 18 years of experience in media intelligence, he understands how to bring together technology, people and data to get the best results.
“Sean’s an engaging business leader who’s comfortable leading large teams across multiple markets. He’s a great fit for us.”
Smith said of his appointment: “I’m thrilled to be joining IVE at such an exciting time in the business.
“IVE are in the middle of making some very smart client-centric changes on how they go to market under their new brand launching later this year.
“This coupled with their great people and winning culture is what’s enticed me to make a move after such a long stint at Isentia.”
He added: “I’m looking forward to the new challenge and leading this significant part of the business.”
Smith was previously at Isentia for 18 years in various roles ranging from chief commercial officer to CEO of Australia and New Zealand.
He commences his role with IVE in January 2020.