Liberal MP and co-chair of the Parliamentary Friends of the Screen Industry Trent Zimmerman has urged Netflix to support the local screen industry after years of having a “free ride” in Australia.
In an opinion piece for The Guardian, Zimmerman said more commitment is required streaming companies to the local industry.
“It’s time for streaming services, which are enjoying growing and significant revenues from Australians, to stump up and support our own screen sector,” he said.
“They are currently getting a free ride and a competitive advantage over traditional media, which is both unfair but also denying Australians the chance to be part of our own stories.”
Zimmerman also discussed Australia’s current local content quotas, which see FTA broadcasters legally required to play a certain amount of local programming.
These quotas are not applied to services like Netflix.
“Our laws and support systems for Australian screen content don’t yet reflect the way in which all of us are consuming content,” he said.
“Some content providers have formalised requirements to carry Australian content, while others do not, creating an unfair imbalance.”
In response to the ACCC’s Digital Platforms Inquiry, Free TV Australia last year labelled quotas “not sustainable”, specifically in regard to children’s content.
Zimmerman’s comments follow a recent interview with Netflix CEO Reed Hastings, in which he said the streaming giant is working on more Australian content.
“Having Australian content is super important for Australian culture, but also for Netflix,” Hastings said.
“So then the question becomes, is it good to use incentive funds? Is it good to use quotas? Is it good right now just to monitor and write reports and see what’s happening?”
According to the Herald, streaming services are now pushing for ‘voluntary’ targets, rather than quotas.
Please login with linkedin to commentNetflix
Are Media and B&T couldn’t be more thrilled to congratulate the winners of this year’s Women in Media Awards. It was the virtual celebration to end all virtual celebrations as hundreds of media professionals tuned in to watch 17 incredible industry leaders recognised for their phenomenal achievements in media over the last 12 months. It’s […]
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]