Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

“It’s Just Football”: Men’s And Women’s Football United Under Joint ‘A-Leagues’ Brand

“It’s Just Football”: Men’s And Women’s Football United Under Joint ‘A-Leagues’ Brand
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Australian football has revealed its new identity, with the men’s, women’s and youth leagues brought together under a unified “A-Leagues” banner.

Recasting the men’s and women’s elite competitions as partners at the top of the game, the A-Leagues will use football’s position as the country’s most inclusive sport to grow the game for everyone.

As part of the change, the A-Leagues will move to a unified social media channel for men’s and women’s football on Facebook, Instagram and TikTok in the coming months and will re-launch a new A-Leagues website, creating a single destination for fans of professional football in Australia and significantly increasing the profile and reach of women’s football.

The reveal of the new brand is the latest in a series of announcements since the A-Leagues took over the running of the professional game in December 2020, including: the expansion of the women’s league by three teams in two years; the launch of a new Club Championship to bring the men’s and women’s leagues closer together; and an historic Collective Bargaining Agreement to drive up standards and bring genuine equity to the game.

In the coming months, the A-Leagues will reveal a ground-breaking, world-class digital football platform to become the home of football in Australia, bringing fans closer to the world’s game.

The A-Leagues will continue to showcase the best in emerging Australian talent, from leagues featuring unparalleled numbers of emerging stars – several of whom have already played central roles at the Olympics after making headlines on the domestic stage last season.

Danny Townsend, managing director, said the new A-Leagues brand has a simple idea at its core. “It’s not men’s football, or women’s football, it’s just football,” he said.

“We’re committed to growing the game in Australia – for everyone. That means delivering a world-class experience on and off the pitch and inspiring the nextgeneration of A-Leagues superstars to fulfil their highest potential. This is just the beginning of our ambitious, longterm vision for the growth of football in Australia.”

Ant Hearne, chief commercial officer, said: “We know our fans live and breathe football so we want to create the best possible experience in the stadium, at home, on the move, through gaming or fashion or food – however fans want to connect with football, we will deliver.”

The new A-Leagues 2021-22 season will kick off on November 19 for A-League Men and December 3 for A-League Women.

Please login with linkedin to comment

A Leagues Football gender inequality in sport

Latest News

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name
  • Campaigns
  • Technology

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name

Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]

by B&T Magazine

B&T Magazine
Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato
  • Campaigns

Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato

Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement
  • Marketing
  • Media

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year
  • Campaigns

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]

The Future Of Live Online Sports & Piracy
  • Opinion

The Future Of Live Online Sports & Piracy

This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.

Opinion

by B&T Magazine

B&T Magazine