B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: It’s DDB Melbourne’s Group Account Director Sarah Bailey! And She’s Allergic To Oranges!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > It’s DDB Melbourne’s Group Account Director Sarah Bailey! And She’s Allergic To Oranges!
Media

It’s DDB Melbourne’s Group Account Director Sarah Bailey! And She’s Allergic To Oranges!

Staff Writers
Published on: 16th September 2015 at 9:55 AM
Staff Writers
Share
3 Min Read
SHARE

From wanting to be a vet, then an author, then PR, then advertising, then journalism, Sarah Bailey, group account director at DDB Melbourne now has a job that’s a “bizarre combination of PR, writing, journalism and cat herding”. Here she tells all in our latest industry profiles.

If you could be Prime Minister for a week, what would you do?

Hopefully find some women of merit to put in the cabinet. That would probably take about five minutes so I would spend the rest of the time publicly attending gay weddings, rule climate change a fact once and for all and sort out some appalling refugee processing issues.

What’s your quirkiest attribute?

I’m fairly obsessive compulsive but I hide it well. For example I have to have all of the bank notes in my wallet facing the same way so that the plastic windows lined up.

What’s one thing not many know about you?

I am allergic to oranges.

What makes good leadership?

An interesting combination of thinking and doing. Optimism and realism. Forward planning and reflection. Empathy and arrogance. Self-awareness and blind confidence. No wonder it’s so hard to get right.

Where do you see yourself in ten years?

The older I get the less sure my answer to this question is! Wherever I am I have no doubt it will be a creative fun place frequented by crazy smart people. I do have dreams of an advertising/café combo.

What’s your proudest career moment to date? 

Still being here! It’s touch and go on a daily basis.

Who’s your industry hero?

I have many and they change all the time. But I admire people that are consistent calm and who can bring people along with them. I like conviction. I like great writing and am a sucker for a moving speech or powerful pep talk.

What would you change about the industry?

I wish it was respected more as a discipline and a force of power in business. I truly believe in the ability of a great idea to change the course of a product or company.  It is a shame that marketing is often treated as a commodity.

What’s piece of advice you’d give your younger self?

Keep being impatient – but only 90 per cent of the time. 10 per cent of the time it’s ok to wait. Good things will come.

What’s your favourite kind of cheese?

I’m yet to discover a cheese I don’t like. It is a supreme form of food.

Tea or coffee?

Coffee, coffee, coffee.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, fit sponsorship marketing, jessica alba, VML Sydney
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Involved Media Wins Fever-Tree Australia Account
08/07/2025
The Mushroom Killer & The Age Of Trial By Media: How Do You Develop An Unbiased Jury In The Court Of Public Opinion?
08/07/2025
Rob Morrison.
EAT: These Boilerplates Should Have Everyone’s Blood Boiling
08/07/2025
Mad Reality Check: What does a world without media strategists and planners look like?
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?