After realising during week one at uni that research, careful analysis and moderate unembellished language wasn’t for her, Kate Hunter, copywriter at Brisbane-based agency BCM bounced over to advertising.

If you weren’t doing this job, what would you be doing? 

I used to think I’d like teaching, but now I have kids and know what teachers actually do, I’ll just bow deeply and leave them to it.

What’s your ultimate career goal?

I’d love to create a campaign that makes people smile when they remember it, years after they saw it.

Favourite piece of work you’ve done/worked on?

Pretty happy with the Mates Motel campaign for the Queensland Department of Transport and Main Roads we produced last Christmas.

What’s been your most challenging career moment?

I had a job in the late 90s I hated. I very nearly left advertising altogether. Instead, I resigned from that particular agency and begged for some freelance work at the just-formed BMF. Paul Fishlock put me to work on catalogues. Even though I’d been a copywriter for 10 years, that’s when I learned to write properly.

What would you change about the industry?

I wish we still had time to go out for lunch occasionally.

What’s one thing not many know about you?

I’m a published author. I’ve written the Mosquito Advertising series of novels for young readers and the picture book called A Curry For Murray.

What’s your quirkiest attribute?

I ask for my coffee in a takeaway cup, even if I’m dining in.

If you could be Prime Minister for a week, what would you do?

Commandeer the QANTAS fleet and use it to bring Syrian refugees here.

What’s your favourite kind of cheese?

Melted.

Favourite TV program?

I enjoy Gogglebox, love Scandal and miss Madmen. I also have a weird attachment to Escape To The Country – it’s always fun watching gormless English couples guess the price of a Norwich barn conversion.