After realising during week one at uni that research, careful analysis and moderate unembellished language wasn’t for her, Kate Hunter, copywriter at Brisbane-based agency BCM bounced over to advertising.
If you weren’t doing this job, what would you be doing?
I used to think I’d like teaching, but now I have kids and know what teachers actually do, I’ll just bow deeply and leave them to it.
What’s your ultimate career goal?
I’d love to create a campaign that makes people smile when they remember it, years after they saw it.
Favourite piece of work you’ve done/worked on?
Pretty happy with the Mates Motel campaign for the Queensland Department of Transport and Main Roads we produced last Christmas.
What’s been your most challenging career moment?
I had a job in the late 90s I hated. I very nearly left advertising altogether. Instead, I resigned from that particular agency and begged for some freelance work at the just-formed BMF. Paul Fishlock put me to work on catalogues. Even though I’d been a copywriter for 10 years, that’s when I learned to write properly.
What would you change about the industry?
I wish we still had time to go out for lunch occasionally.
What’s one thing not many know about you?
I’m a published author. I’ve written the Mosquito Advertising series of novels for young readers and the picture book called A Curry For Murray.
What’s your quirkiest attribute?
I ask for my coffee in a takeaway cup, even if I’m dining in.
If you could be Prime Minister for a week, what would you do?
Commandeer the QANTAS fleet and use it to bring Syrian refugees here.
What’s your favourite kind of cheese?
Favourite TV program?
I enjoy Gogglebox, love Scandal and miss Madmen. I also have a weird attachment to Escape To The Country – it’s always fun watching gormless English couples guess the price of a Norwich barn conversion.