After realising during week one at uni that research, careful analysis and moderate unembellished language wasn’t for her, Kate Hunter, copywriter at Brisbane-based agency BCM bounced over to advertising.
If you weren’t doing this job, what would you be doing?
I used to think I’d like teaching, but now I have kids and know what teachers actually do, I’ll just bow deeply and leave them to it.
What’s your ultimate career goal?
I’d love to create a campaign that makes people smile when they remember it, years after they saw it.
Favourite piece of work you’ve done/worked on?
Pretty happy with the Mates Motel campaign for the Queensland Department of Transport and Main Roads we produced last Christmas.
What’s been your most challenging career moment?
I had a job in the late 90s I hated. I very nearly left advertising altogether. Instead, I resigned from that particular agency and begged for some freelance work at the just-formed BMF. Paul Fishlock put me to work on catalogues. Even though I’d been a copywriter for 10 years, that’s when I learned to write properly.
What would you change about the industry?
I wish we still had time to go out for lunch occasionally.
What’s one thing not many know about you?
I’m a published author. I’ve written the Mosquito Advertising series of novels for young readers and the picture book called A Curry For Murray.
What’s your quirkiest attribute?
I ask for my coffee in a takeaway cup, even if I’m dining in.
If you could be Prime Minister for a week, what would you do?
Commandeer the QANTAS fleet and use it to bring Syrian refugees here.
What’s your favourite kind of cheese?
Favourite TV program?
I enjoy Gogglebox, love Scandal and miss Madmen. I also have a weird attachment to Escape To The Country – it’s always fun watching gormless English couples guess the price of a Norwich barn conversion.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
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As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]