Digital billboards have reached a tipping point in becoming a standalone medium as iSite Media continues investment in its AURA digital billboard brand, releasing five new sites including Christchurch.

This release more than doubles the existing collection with a combined reach of 330,000 people over a two week period.

“The City Gateway” on Fanshawe Street will join The Victoria as the second AURA digital spectacular in central Auckland. This large format site (5.5m x11m) stands five stories high and is situated on one of the busiest roads into the CBD with a reach of 150,000 people over two weeks. The site is available to book now as part of a launch partner program and will go live in January.

‘Riccarton’ is set to be the largest digital billboard in Christchurch live in February. Situated on Riccarton Road, a major arterial into the city centre, the 4m x 8m site will reach over 60,000 people in two weeks.

The Audience Collection will also continue to expand with the addition of two further strategically located sites in Auckland and one in Christchurch.

iSite CEO Wayne Chapman said, “We’re delighted that the digital vision for AURA that we’ve previously articulated continues to coalesce rapidly.

“The addition of a second landmark Auckland spectacular solidifies iSite’s commitment to the nation’s biggest city and most important advertising market, and we are particularly excited to bring cutting edge display technology to Christchurch, a city with which we hold deep ties.

“Also, the expansion of our audience collection network sites propels us toward our stated objective of creating an urban perimeter comprising key ingress and egress points to reach audiences as they move around New Zealand’s major cities.”