Isentia Set To Be Acquired By Access Intelligence

Isentia has announced a takeover offer from Access Intelligence, which is subject to shareholder approval.

Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise value of $67 million.

Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, marketing and communications industries. Access Intelligence’s technology is relied on by more than 3,500 organisations every day, from global blue-chip enterprises and world-leading marketing agencies to public sector organisations and not-for-profits.

The acquisition will create a global media monitoring business that will benefit from greater scale, a diverse and competitive product offering and greater geographic reach, bringing benefits to all clients.

Access Intelligence Chief Executive, Joanna Arnold, said: “Isentia is a leading media intelligence company in Australia and across the Asia Pacific. Access Intelligence and Isentia are aligned culturally and strategically, and customers will benefit from a product offering that gives them more choice with a broader geographical reach. We look forward to combining businesses and serving the Asia-Pacific market.”

Isentia Chief Executive, Ed Harrison [featured image], said: “Access Intelligence has a strong track record in delivering successful products to PR and comms professionals, not least through their powerful social media platform, Pulsar. Bringing the companies together will give Isentia’s customers access to a broader suite of products. Isentia will continue to invest in its existing portfolio of products including the upcoming launch of the new Isentia platform and completion of the move to real-time broadcast monitoring. For the Isentia team this represents the opportunity to be part of a wider global organisation”

Pulsar provides real-time data analysis of social media, search data and online conversations globally in more than 170 languages. Pulsar provides brand strategists, marketers, PR and product designers with actionable consumer insights, as well as insight into the performance of their owned social media channels.

Joanna Arnold intends to relocate to Australia for a minimum of twelve months. In the initial phase of the integration each business will operate independently with a team of Access Intelligence’s senior executives working directly with Isentia’s management team to combine the businesses.

Shareholders will have the opportunity to vote on the acquisition in August, with the deal expected to close in early September.

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