Isentia Group Limited has announced the appointment of Sebastian Thiele as product director Mediaportal, John Ewart as product director Briefings and Yair Rein as head of sales operations.
Thiele brings extensive experience in user experience and product management, including senior roles at Telstra and Deutsche Telekom, and will be responsible for product development and design of Isentia’s flagship communications platform, Mediaportal.
Ewart joins from news.com.au where he was head of production, and prior to that, was in senior product management roles at Fairfax for more than ten years. Ewart is responsible for one of Isentia’s services, Daily Briefings.
Rein will focus on scaling the sales operations of Isentia as the organisation continues its business transformation with a focus on excellence and innovation. Rein brings deep expertise in sales operations from various roles at LexisNexis, Hino Australia, BOC, and Optus.
The appointments highlight an expansion of Isentia’s senior leadership team. These individuals will be responsible for supporting the executive leadership to deliver on the business’s three-year strategy.
As outlined in the 2019 annual report, there are three key pillars to Isentia’s business strategy:
- Establish an efficient operating model, underpinned by a single technology platform
- Deliver world-class, market-centric product innovation
- Create regional scale to strengthen Asia-Pacific leadership
Thiele said: “Isentia’s rich data-sets are unique in their depth across APAC. I am delighted to get the opportunity to turn the data into engaging, delightful experiences for media and comms professionals by using best practice tech product and design methodologies. I’m thrilled to be rolling up my sleeves and getting started.”
Ewart added: “It’s great to be joining Isentia during this period of transformation. Media intelligence is vital in today’s market, and Isentia’s investment in products and processes provides significant opportunities, helping businesses navigate this sophisticated space. I’m looking forward to supporting the Daily Briefings team and keeping our clients across the most up to date information affecting their brand.”
Rein commented: “In its dynamic market, Isentia continues to build capabilities to better service and meet their customer needs, showing a willingness to invest in technological innovation and process improvements. I am looking forward to applying my experience in managing transformation projects, embedding process change and building high performance teams to help Isentia achieve its strategic goals and deliver outstanding customer experiences.”
Isentia CEO and managing director Ed Harrison said: “We’re thrilled to be welcoming Sebastian, John and Yair, as the business continues to streamline our operations, while investing in product design, development, and sales operations. Our new team members bring a wealth of experience, and we’re confident they will use this expertise to deliver valuable business outcomes for our clients.”
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]