Isentia media monitoring has conducted a ranking of the top 75 most mentioned CEOs across broadcast, print and online media in Australia from January 1, 2021 to June 11, 2021.
Qantas’ Alan Joyce had the most visibility of any CEO, with nearly 20 per cent of total mentions. Unsurprisingly, three of the top 10 visible CEOs were in the travel sector, with Virgin Australia’s Jayne Hrdlicka having 6.25 per cent of mentions and Graham Turner from Flight Centre with 3.08 per cent of mentions.
AFL CEO Gillon McLachlan ranked second with 8.87 per cent of mentions, followed closely by NRL’s Andrew Abdo, with 8.67 per cent.
Banking sector CEOs also dominated coverage with Commonwealth’s Matt Comyn, NAB’s Ross McEwan, and Westpac’s Peter King all in the top 10 ranking in terms of visibility.
Check out Isentia’s top 75 below:
