Isentia Appoints Rainer Rhedey For CTO Role

Isentia Appoints Rainer Rhedey For CTO Role
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Media monitoring, intelligence and insights solution provider, Isentia, has announced the appointment of Rainer Rhedey as chief technology officer.

Rainer brings over 20 years of digital, technology and transformation experience to the business with involvement in a number of industries including media, financial services, professional services and technology/software companies.

Chief executive, Ed Harrison, said Isentia was delighted to have secured a technology leader of Rainer’s capability to continue to drive its continued transformation and growth.

“Rainer will play an important role in a number of key initiatives stemming from our recent acquisition by Access Intelligence. We are increasing investment in our media intelligence platform to meet the changing needs of PR and comms professionals, as well as introducing the global Access Intelligence product suite into the APAC markets.”

“Isentia’s clients are already benefiting from both of these initiatives, and we believe Rainer’s broad experience in technology will allow us to continue to develop our client offering and that he will be a great asset to our business given his understanding of the media sector.”

Most recently Rainer was the chief digital officer of Aussie, the mortgage broking business with over 1000 brokers and 220 stores. At Aussie he led a digital transformation of the mortgage process for both brokers and customers and was responsible for all day-to-day technology.

Prior to Aussie he was the chief technology and information officer at Seven West Media, and group general manager for technology at Fairfax Media.

Rainer’s appointment is effective immediately.

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