Isentia has today announced the appointment of Ben Butcher as Senior Account Director.
Based in Melbourne, Butcher has more than 20 years’ experience in sales across a broad range of media including Val Morgan Outdoor, ACP Magazines and APN Outdoor.
In his new role at Isentia, Mr Butcher will be responsible for key clients in Victoria, as well as building relationships with new accounts and prospects in order to further propel Isentia’s growth and market leadership.
According to Isentia chief commercial officer Russ Horell, this new hire demonstrates Isentia’s ongoing commitment to the highest standard of client service.
“Mr Butcher is a blue-chip sales leader who will strengthen our team in Melbourne. He has an extensive network and a proven track record of driving revenue growth. We are delighted to have someone of his calibre joining our team,” said Horell.
Isentia continues to deliver on its three-year strategy across the three pillars of consolidating systems, building market-centric product innovation, and growing the business in Asia.
During FY19, Isentia tripled the volume of product releases, and more recently, has launched an entirely new version of the Mediaportal mobile app.
Butcher said he was thrilled to be joining the region’s premier media intelligence organisation.
“My immediate focus will be to further enhance the partnerships Isentia has built with our existing, long-standing clients. I’m passionate about building and fostering collaborative relationships which has been a driving force throughout my career.
“Isentia has a proud history of innovation and a solid pipeline of development over the coming months, which is incredibly exciting. I look forward to bringing these industry-leading initiatives to market, to help our clients make robust and informed business decisions,” said Mr Butcher.