Burger King has been accused on relying on Mexican stereotypes for the packaging of its new Jalapeño Chicken Fries; the packaging features a chicken wearing a sombrero, mustache and a Mariachi guitar.
The burger chain have been promoting its new jalapeño chicken fries for the past week, tweeting out images and videos of the packaging:
Introducing Jalapeño Chicken Fries. They’re Jalap-in yo’ face with flavor. pic.twitter.com/pvesQg7v7Q
— Burger King (@BurgerKing) January 28, 2016
NEW Jalapeño Chicken Fries are our zest flavor yet. pic.twitter.com/Q72myzBnYT
— Burger King (@BurgerKing) February 2, 2016
Jala! Jala! Jala! NEW Jalapeño Chicken Fries are here. pic.twitter.com/I13ZErakFM
— Burger King (@BurgerKing) February 3, 2016
Some people are accusing Burger King of misappropriation and racism:
Is it just me or does @BurgerKing jalapeño chicken fries mascot seem slightly racist? #MariachiTheFlavor pic.twitter.com/7ZLYIFEpzL
— Jared Wheeler (@Jared_Wheeler) January 30, 2016
Am I the only one who has a problem with the design on the box? #jalapenofries #burgerking @BurgerKing #racist pic.twitter.com/twAO2BTF2R
— notsvsuiowa (@notsvsuiowa) February 2, 2016
@BurgerKing this is just plain racist
because it’s jalapeño the bird now has a mustache and a mariachi guitar? pssh pic.twitter.com/mkjoXLnOF6— Jared (@jared_ocana) January 31, 2016
@BurgerKing lazy, irresponsible, shameful, and racist marketing approach
— StrangerOnFire (@StrangerOnFire) February 1, 2016
