Is The End Nigh For Cereal, Eggs & Toast? Traditional Brekkies Facing Extinction As Gen Ys Go Instagramable

Is The End Nigh For Cereal, Eggs & Toast? Traditional Brekkies Facing Extinction As Gen Ys Go Instagramable
SHARE
THIS



We’ve all heard the damage smashed avocado on sourdough is doing to the housing industry, but a new study has revealed that Millennials’ love of Instagramable food options could be hastening the death knell for a number of traditional breakfast items.

According to a new study, things such as corn flakes, museli and boiled eggs are on the outer for the under 35s, being replaced by pancakes, waffles and, of course, avocado on toast.

The study – albeit a British one – was conducted by fiery hot sauce maker Tabasco and found that 71 per cent of Millennial-aged Brits said they’d probably never eat cereal or toast for breakfast again.

One-third of respondents said they’d never tried a boiled egg and soldiers for breakfast and 27 per cent admitted to have never eaten corn flakes!

Another 15 per cent admitted scrolling through Instagram images to find their daily breakfast inspiration.

As anyone who’s travelled to the UK or even lived with a Brit can attest, they do have some unusual breakfast habits and it’s not hard to see why they could be on the decline.

Tabasco’s study found traditional favourites such as kippers, grapefruit, black pudding and kedgeree – a Anglo-Indian dish of cooked flaked fish, boiled rice, parsley, hard-boiled eggs, and curry powder – were well and truly on the outer for younger Brits.

A rise in vegan diets has also meant a sharp decrease in people eating the traditional fry-up every morning.

That said, the study found that the number one breakfast choice for Ys in the UK today was the very meaty and, arguably, not that photogenic bacon sandwich.

Here’s a list of what’s in and what’s out for the Ys for breakfast:

OUT (percentage in brackets shows the number of respondents who’d never tried it for breakfast)

1. Kedgeree 57%

2. Kippers 55%

3. Half a grapefruit 51%

4. Marmalade 50%

5. Black pudding 50%

6. A bowl of muesli 47%

7. A bowl of bran flakes 40%

8. Fried bread 34%

9. Boiled egg and soldiers 29%

10. A bowl of cornflakes 27%

11. Porridge 24%

12. Margarine 24%

13. Raspberry jam 23%

14. A traditional fry-up 19%

15. Strawberry jam 18%

IN (percentage in brackets shows the number of respondents who say they eat this all the time for breakfast)

 1. Bacon sandwich 37%

2. Sweet or savoury pancakes 27%

3. Avocado toast 25%

4. Eggs benedict 23%

5. Sweet or savoury waffles 20%

6. Cinnamon roll 19%

7. ‘Cloud’ eggs 18%

8. Banana bread 17%

9. Breakfast burrito 16%

10. Fried halloumi 16%

11. A ‘cruffin’ 15%

12. A ‘cronut’ 14%

13. Vegan or veggie ‘fry-up’ 12%

14. Eggs on sourdough toast 12%

15. Huevos rancheros (Mexican eggs and bean dish) 6%

 

 

 

 

 

 

 

Please login with linkedin to comment

Marketing to Millennials tabasco

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]