Iris Sydney launches a new campaign for Reflections Holiday Parks.
Following a competitive pitch, Iris Sydney was awarded the Reflections Holiday Parks creative account in February 2021. Reflections Holiday Parks consists of 37 properties positioned on stunning Crown Land, located along the NSW coast, as well as some inland sites.
With all the stresses of the past 18 months, lock downs, locked borders, one truth is clear – we all need a holiday.
Yet like so many things in life, what is clearly obvious to everyone around you, may be ambiguous to you. And it’s times like these that a gentle nudge isn’t going to work. What you need is something loud, disruptive, and frankly, a little absurd to snap you out of your rut. You need a Conch Shell to remind you that ‘Holidays Are Calling’.
‘With the local holiday market being more competitive than ever, we knew we needed to do something bold to stand out, we’re grateful to Jo and the Reflections team for the trust they’ve put in us; the work reflects the fun we’ve had in creating the campaign.’ said Miguel Garcia, General Manager of Iris
Jo Thomas, Executive Manager Marketing at Reflections said “We knew from the start of the pitch that Iris had a great strategy and fantastic idea. We are thrilled to be working with Iris on the ‘Holidays Are Calling’ campaign as part of our ongoing commitment to growing the NSW domestic tourism market – a job that is more important than ever before!’
Love Media Group developed the media strategy for the campaign which will see the Holidays Are Calling message go out on TV, Social, OOH, digital as well as a fun radio promotion with ARN including The Kyle and Jackie Show, Jonsey and Amanda and The 3pm Pick Up Show with Monty, Yumi and Kate.
The campaign is live.
Client: Reflections Holiday Parks
Executive Manager Marketing: Jo Thomas
Marketing Manager Digital: Christopher Stratton
Marketing Assistant: Emily Morton
Rewards Club & Partnerships Specialist: Kate Randall
Marketing Coordinator: Lily Schier
Creative Agency: Iris Worldwide Sydney
General Manager: Miguel Garcia
Head of Planning: Peter Wilson
Creative Director: Dean Hamilton
Senior Account Director: Meghan Winger
Account Director: Abigail Sands
Executive Producer: Wendy Gillies
Production Company: GoodOil Films
Director: Tim Green
Executive Producer: Sam Long
Producer: Catherine Warner
DOP: Aaron Mclisky
Editor: The Editors