As part of an ongoing innovation schedule, business insights provider IRD Group has enhanced its service offering by attributing additional market research news and insights across its suite of products.
The new additions offer users a more 3D approach to business intelligence, better equipping them for the challenges of business development.
Driving the development is a new partnership with leading market research company Roy Morgan Research. Results from Roy Morgan’s Customer Satisfaction Awards and market research findings now sit alongside IRD’s Insights and company listings to offer a broader perspective on the company-driven insights already available.
IRD Group has also introduced Industry Snapshots, bespoke reports created by the Discovery Team, IRD’s in-house research department. These reports are exclusively available to IRD clients and provide a top-line view of industry verticals. They cover major players and brands, combining these with talking points, such as ‘trends’ and ‘emerging players’. In addition, financial insights and links to company reports are being included for the first time.
Speaking about the innovations, Matt Skinner, Managing Director, IRD Group says, “Our partnership with Roy Morgan and the introduction of the new features is a major part of our continued push to equip our clients with access to the best business intelligence available, intelligence that can transform the way they do business.”