iProspect has won the global performance digital media account for Les Mills International following an agency review.
The win, which includes all global technical and content SEO, programmatic video, and social media makes Les Mills one of iProspect NZ’s largest clients.
iProspect will play a key role in driving the take-up of Les Mills innovative new consumer platform, Les Mills On Demand (LMOD).
Chief digital officer of Les Mills International Bradley Moore said, “We were impressed with iProspect’s strategic approach to data driven performance media and also attracted to its global reach.”
“Les Mills has offices in over 100 countries around the world, so the size and scale of iProspect is a real advantage for us, with campaigns already live across the US, UK, Nordics and New Zealand.”
General manager of iProspect New Zealand Alex Radford said, “We are really proud of this win, as Les Mills is such an incredible company providing a fantastic product to people all around the globe, all managed from Auckland.”