IPG’s Reprise Wins Officeworks To Accelerate Its E-Commerce Offering

IPG’s Reprise Wins Officeworks To Accelerate Its E-Commerce Offering

IPG’s digitally-led agency Reprise has snared the Officeworks business as the brand tries to expand its e-commerce offerings. IPG’s Initiative currently handle all of its media.

Officeworks is committed to making bigger things happen for its customers, team, the community and stakeholders. It operates 167 stores across Australia, a website that is home to more than 40,000 products, a national call centre, and a business team that helps micro, small and medium-sized businesses start, run and grow.

Officeworks already extensively engages in e-commerce and a primary focus for Reprise will be initiating, planning and implementing acquisition strategies using paid search to drive incremental traffic and sales, as well as connecting with new audiences by understanding their changing customer needs and influencing shopper behaviour and decision making.

The new Officeworks partnership also sees Reprise working across Geeks2U, a national on-site tech support provider that was acquired by Officeworks earlier this year. Reprise will focus on developing strategies to help seamlessly integrate the services of Geeks2U and Officeworks, while enhancing the Geeks2U brand and generating new business leads.

“We will be helping Officeworks and Geeks2U to connect with growth audiences through what makes the Officeworks’ and Geeks2U experience unique for them,” said Dr Grace Liu, CEO of Reprise Australia. “Reprise’s audience centricity allows us to design and deliver the exact shopping experience that different customer-sets expect as personalised communication, be it instore or online, at the moment they want it.”

She added, “Recognising that the Australian shopper is savvier than ever before, their expectations are also at an all-time high. This means we need to provide customers with seamless omni-channel experiences in the moment…. whichever moment that may be”.

Bryan Dignam, client director at Reprise, said: “We placed the Officeworks and Geeks2U customer at the heart of our approach to win this review. To be working across such a successful and digitally-advanced Australian retailer is really exciting and I can’t wait to begin this new partnership in the new year”.

As with Initiative, Reprise will base its new partnership with Officeworks out of its Melbourne office and will start work on the new e-commerce assignment effective January 2020.

 




Please login with linkedin to comment

officeworks Reprise

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]