IPG’s Reprise Wins Officeworks To Accelerate Its E-Commerce Offering

IPG’s Reprise Wins Officeworks To Accelerate Its E-Commerce Offering
SHARE
THIS



IPG’s digitally-led agency Reprise has snared the Officeworks business as the brand tries to expand its e-commerce offerings. IPG’s Initiative currently handle all of its media.

Officeworks is committed to making bigger things happen for its customers, team, the community and stakeholders. It operates 167 stores across Australia, a website that is home to more than 40,000 products, a national call centre, and a business team that helps micro, small and medium-sized businesses start, run and grow.

Officeworks already extensively engages in e-commerce and a primary focus for Reprise will be initiating, planning and implementing acquisition strategies using paid search to drive incremental traffic and sales, as well as connecting with new audiences by understanding their changing customer needs and influencing shopper behaviour and decision making.

The new Officeworks partnership also sees Reprise working across Geeks2U, a national on-site tech support provider that was acquired by Officeworks earlier this year. Reprise will focus on developing strategies to help seamlessly integrate the services of Geeks2U and Officeworks, while enhancing the Geeks2U brand and generating new business leads.

“We will be helping Officeworks and Geeks2U to connect with growth audiences through what makes the Officeworks’ and Geeks2U experience unique for them,” said Dr Grace Liu, CEO of Reprise Australia. “Reprise’s audience centricity allows us to design and deliver the exact shopping experience that different customer-sets expect as personalised communication, be it instore or online, at the moment they want it.”

She added, “Recognising that the Australian shopper is savvier than ever before, their expectations are also at an all-time high. This means we need to provide customers with seamless omni-channel experiences in the moment…. whichever moment that may be”.

Bryan Dignam, client director at Reprise, said: “We placed the Officeworks and Geeks2U customer at the heart of our approach to win this review. To be working across such a successful and digitally-advanced Australian retailer is really exciting and I can’t wait to begin this new partnership in the new year”.

As with Initiative, Reprise will base its new partnership with Officeworks out of its Melbourne office and will start work on the new e-commerce assignment effective January 2020.

 

Please login with linkedin to comment

officeworks Reprise

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]