IPG Mediabrands’ Ensemble is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as well as investment in new creative and account service teams.
Ensemble’s move to offer clients broader creative services tops the agency’s capabilities in integrated solutions that include award-winning work in activations, sponsorships and content creation.
“We are aiming to shift to a new way of viewing creative,” said Ensemble CEO Justin Ricketts. “We are accelerating our capabilities to create the most talked about and contagious ideas for brands that spread beyond paid media and deliver real world impact. We have increasingly been providing full service integrated solutions for clients. The feedback is it’s working, so the expanded capability is a logical progression.”
Ensemble was founded in March 2010 and now has 52 full time people in Sydney, Melbourne, Canberra and soon-to-be Brisbane. The agency has recently launched a number of campaigns under it’s new ‘contagious ideas’ proposition announced today, including Target’s ‘Style the Nation’ TV show, Rexona New Zealand’s ‘Do More’ campaign as well as a unique partnership between the Australian Government’s Department of Defence and RedBull Australia – racing an RAAF F18 Fighter against F1 Red Bull driver Daniel Riccardo. Ensemble’s other clients include KFC, Magnum, Meat & Livestock Australia, Bunnings and LEGO.
Key new Sydney appointments include Lucy Kough as senior creative following six years at BMF and content specialist Grant Anderson after three years at Network 10. In Melbourne Julie Anne Longano has joined as Account Director to service Ensemble’s growing Melbourne client list. Longano was previously a group sales manager at Southern Cross Austereo and group account director at Thinktank Social.
In addition to full-time hires, Ensemble has also introduced a “Creative Council”, engaging several highly-credentialed senior art directors and copywriters on a regular basis to further elevate creative solutions for clients.
Henry Tajer, executive chairman of IPG Mediabrands, said Ensemble’s new moves were natural next steps for the business. “Ensemble are masters at engaging brands with people. The business has been a total success story since it started and bringing top-level advertising creative into the mix brings another platform to their already unique consumer engagement capabilities,” said Tajer.
Ricketts added, “We recognise that contagious ideas are collaboratively developed and can be executed across any channel. By adding new senior resource and integrating our new craft streams, we now have an efficient and effective in-house approach to not only developing contagious ideas for brands, but to execute and spread the ideas in the channels where they naturally live and breathe.”