IPG’s Ensemble Expands to Full Service Creative

IPG’s Ensemble Expands to Full Service Creative
SHARE
THIS



IPG Mediabrands’ Ensemble is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as well as investment in new creative and account service teams.

Ensemble’s move to offer clients broader creative services tops the agency’s capabilities in integrated solutions that include award-winning work in activations, sponsorships and content creation.

“We are aiming to shift to a new way of viewing creative,” said Ensemble CEO Justin Ricketts. “We are accelerating our capabilities to create the most talked about and contagious ideas for brands that spread beyond paid media and deliver real world impact.  We have increasingly been providing full service integrated solutions for clients. The feedback is it’s working, so the expanded capability is a logical progression.”

Justin Ricketts

Justin Ricketts

Ensemble was founded in March 2010 and now has 52 full time people in Sydney, Melbourne, Canberra and soon-to-be Brisbane. The agency has recently launched a number of campaigns under it’s new ‘contagious ideas’ proposition announced today, including Target’s ‘Style the Nation’ TV show, Rexona New Zealand’s ‘Do More’ campaign as well as a unique partnership between the Australian Government’s Department of Defence and RedBull Australia – racing an RAAF F18 Fighter against F1 Red Bull driver Daniel Riccardo. Ensemble’s other clients include KFC, Magnum, Meat & Livestock Australia, Bunnings and LEGO.

Key new Sydney appointments include Lucy Kough as senior creative following six years at BMF and content specialist Grant Anderson after three years at Network 10. In Melbourne Julie Anne Longano has joined as Account Director to service Ensemble’s growing Melbourne client list. Longano was previously a group sales manager at Southern Cross Austereo and group account director at Thinktank Social.

In addition to full-time hires, Ensemble has also introduced a “Creative Council”, engaging several highly-credentialed senior art directors and copywriters on a regular basis to further elevate creative solutions for clients.

Henry Tajer, executive chairman of IPG Mediabrands, said Ensemble’s new moves were natural next steps for the business. “Ensemble are masters at engaging brands with people. The business has been a total success story since it started and bringing top-level advertising creative into the mix brings another platform to their already unique consumer engagement capabilities,” said Tajer.

Ricketts added, “We recognise that contagious ideas are collaboratively developed and can be executed across any channel. By adding new senior resource and integrating our new craft streams, we now have an efficient and effective in-house approach to not only developing contagious ideas for brands, but to execute and spread the ideas in the channels where they naturally live and breathe.”

View some of Ensemble’s latest work here.

Please login with linkedin to comment

Chris Murphy Documentary Michelin Man Pensioner sponsorship

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]