IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch of General Motors Specialty Vehicles.
Reprise was awarded the business after a series of international and national presentations and the appointment will be the first time General Motors Specialty Vehicles (GMSV) has advertised in Australia and New Zealand. The appointment follows a significant boost to Reprise’s strategy and creative capabilities.
In the coming months Reprise will assist GMSV in new-model launches of the Silverado Trail Boss and mid-engine supercar the Corvette C8. Both are iconic international General Motors marques and will be available in Australia fully converted to right-hand drive.
“We chose Reprise for our strategy and creative assignments because of their vision for how various communications channels can be harnessed to promote our vehicles,” said Jodie Lennon (main photo), general manager of marketing, CX, Commsat GMSV.
“At its core, GMSV offers a niche product range which appeals to a specific audience of passionate enthusiasts. We feel that this consideration, when partnered with Reprise’s extensive customer insight and understanding, will deliver the best possible results as we launch iconic vehicles from our range.”
Marcelo Andrade, head of strategy, creative and content at Reprise, said the new assignment from GMSV was an opportunity to help launch new products into ANZ with a different communications platform.
“At Reprise, we focus on customer flow – understanding audiences and their journey to purchase while delivering memorable experiences that adapt, move and immerse customers in our clients brands and products, said Andrade. “It is a new way to unify the many levers that drive performance marketing and working with an innovative brand like GMSV makes total sense for us to thrive.”
New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]
Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]
While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]