Ross Raeburn has been named commercial director of IPG Mediabrands Australia in a new strengthening of the senior management ranks at the media communications group.
Raeburn has been managing director of award-winning digital agency Soap Creative for the past five years. He has worked in digital marketing on the publisher and agency side for 16 years and has built a reputation as an industry-leading digital strategist.
At IPG Mediabrands Australia Raeburn will work across all aspects of the business and its many major clients. His main remit will be to further evolve and apply the group’s capabilities to deliver more refined and effective business communications solutions.
“Ross has been on our most-wanted-list for a senior role here for many years,” said IPG Mediabrands global CEO and chairman of Australia, Henry Tajer. “I have worked in parallel with him on client assignments at our respective agencies and I admire his professional skills, vision for his clients and his approach to talent development.”
Raeburn said “Mediabrands is a very interesting and impressive group of businesses that have rapidly embraced ownership and leadership in digital communications for their clients. I’m looking forward to joining the impressive team, adding my own professional experience to their existing momentum.”
Raeburn joined Soap Creative in 2006, heading up the strategy team and working on award-winning campaigns for brands such as Lynx, Magnum, ING Direct and the Cancer Council NSW. He took on the managing director’s role in 2010.