Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch.
The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021.
New markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, Thailand, Middle East and South Africa. Team Dynamic will handle content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after sales and financial services marketing support.
Employing IPG’s proprietary Open Architecture® model, Team Dynamic is a bespoke solution created for the BMW Group, with regional resources drawn from across the IPG portfolio. Already in operation in Japan and India, Team Dynamic integrates production and operations resources on a responsive, data-driven technology platform. It incorporates both onshore and offshore production solutions, delivering quality outputs in a streamlined, efficient way.
Commenting on the announcement, Mish Fletcher, chief growth officer, Asia Pacific for Interpublic Group, said, “We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model. Our connected technology solution allows for real time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale.”
