Home » IPREX Report: APAC Leads Global Communication With 58% Lead Generation Strategy

22 September, 2023

IPREX Report: APAC Leads Global Communication With 58% Lead Generation Strategy

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IPREX, the premier global communications network has announced the release of its new report, the State of Global Communications and Marketing.

The study is of more than 400 companies and their communications functions across 28 countries worldwide. All respondents are high-ranking communications professionals within their organisations, which range from less than 1,000 to more than 50,000 employees.

The data highlights organisations’ strategies for disseminating information both internally and externally, and uncovers similarities and differences among the world’s three regions: Europe, Middle East and Africa (EMEA), Asia Pacific (APAC), and the Americas.

“The IPREX State of Global Communications and Marketing is a comprehensive report that reflects the shifts in the sector after some years of uncertainty brought with the pandemic and economic conditions,” said Nicole Reaney, founder and CEO of InsideOut PR.

Communicators across the globe have more in common than their diverse geographies might indicate. Budget, too few people to do the work, language barriers were top challenges across the board. Just as regions share core challenges, they share a sense of optimism about the subject at the heart of our survey: communicating across orders. Half of respondents think it will be easier in the coming years. Technology was often written in as a key enabler.

According to Reaney, there is strong appetite in Australia to assign third-party consultants to handle the strategy. APAC (58 per cent) is more likely to undertake lead generation strategy at headquarters when compared with EMEA (44 per cent) and the Americas (46 per cent). Furthermore, APAC is more inclined to undertake their public affairs/government relations work at the local level (56 per cent) than the Americas (42 per cent) and EMEA (38 per cent). This reflects the current climate where every spend requires the attribution to a new market.

Findings also include the regions in which companies are most likely to outsource communications activities and the work global organisations are doing in diversity training, by region.

This report helps readers get into the minds of top communicators at global companies. The level of candour provided, including their professional outlook on the future of communications across borders offers unparalleled insight into the executive thought process.

You can read the full report here.

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