Involved Media Appoints CHE Proximity’s Jessica Torstensson As Group Account Director

Involved Media Appoints CHE Proximity’s Jessica Torstensson As Group Account Director
B&T Magazine
Edited by B&T Magazine



Leading independent media agency Involved Media today announced the appointment of Jessica Torstensson as group account director, effective immediately.

A media professional with more than 15 years’ experience in Europe and Australia, Torstensson (pictured above) will play a key role in the expansion of the digital, strategy, planning and client service capabilities of Involved Media’s Sydney office. She will report to Involved Media managing director, Sarah Keith.

Torstensson joins Involved Media from CHE Proximity’s Sydney agency, where she was strategy and experience director. In that role, she developed integrated marketing strategies and tactical plans for a range of blue-chip clients, aligning creative, data, tech and media.

Before CHE Proximity, Torstensson’s roles included media director at Bohemia Sydney, group business director at Wavemaker Sydney, and client lead at OMD Sydney.

She started her career in advertising and media companies in Sweden before moving to Australia in 2016.

The appointment of Torstensson follows the addition of several other senior executives to Involved Media’s Sydney and Melbourne agencies this year, including Daniel Hojnik as head of strategy and Pplanning, Susan Reid as new business development director, Sophie Carkeek as group account director, and Cristina Spizzica as digital strategist.

Sarah Keith said, “I’m thrilled to welcome Jessica to the team. She is a dynamic, results-driven senior client lead and digital expert, with a passion for – and proven track record of – driving business and generating true value for her clients.

“The Involved Media team is growing, as we expand our services and offerings to meet the evolving needs of our clients and help them become even more successful.”

Torstensson said: “I am so excited to join Sarah and the team. I’m delighted this opportunity came up. I am ecstatic to be a part of Involved Media’s exciting journey ahead. I can’t wait to see where it will take us.”

 




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