Global live brand storytelling agency, INVNT, has announced the appointment of Australian-native Brea Carter to the newly created global role of director of PR and marketing, as it continues to expand its “tribe” to meet growth demands worldwide.
Based out of INVNT’s Sydney office launched in April this year, Carter will be responsible for leading the company’s in-house PR and marketing efforts on an international scale.
Working in close collaboration with INVNT’s CEO, Scott Cullather and INVNT’s managing director in APAC, Laura Roberts, she will be responsible for driving awareness of the agency’s unique service offering and “challenge everything” approach.
As well as this Carter will also be tasked with looking after its award-winning client work, and global tribe of talented INVNTrs across each of the agency’s office locations in APAC, North America and EMEA.
A passionate marketer with a firm understanding of the live brand storytelling space, Carter worked as a journalist in London, where she reported on the event and experiential marketing sectors, and also brings agency-side experience gained within the industry to the role.
Commenting on the agency’s latest appointment, Scott Cullather, CEO, INVNT said: “We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house as we continue to grow and expand globally.
More and more of our clients are looking to us to strategise and deliver unexpected and unforgettable experiences for them around the world, and this new global role represents another step forward in INVNT becoming the ‘best live brand storytelling agency in the world’.