INVNT Appoints Director Of PR And Marketing

INVNT Appoints Director Of PR And Marketing
SHARE
THIS



Global live brand storytelling agency, INVNT, has announced the appointment of Australian-native Brea Carter to the newly created global role of director of PR and marketing, as it continues to expand its “tribe” to meet growth demands worldwide.

Based out of INVNT’s Sydney office launched in April this year, Carter will be responsible for leading the company’s in-house PR and marketing efforts on an international scale.

Working in close collaboration with INVNT’s CEO, Scott Cullather and INVNT’s managing director in APAC, Laura Roberts, she will be responsible for driving awareness of the agency’s unique service offering and “challenge everything” approach.

As well as this Carter will also be tasked with looking after its award-winning client work, and global tribe of talented INVNTrs across each of the agency’s office locations in APAC, North America and EMEA.

A passionate marketer with a firm understanding of the live brand storytelling space, Carter worked as a journalist in London, where she reported on the event and experiential marketing sectors, and also brings agency-side experience gained within the industry to the role.

Commenting on the agency’s latest appointment, Scott Cullather, CEO, INVNT said: “We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house as we continue to grow and expand globally.

More and more of our clients are looking to us to strategise and deliver unexpected and unforgettable experiences for them around the world, and this new global role represents another step forward in INVNT becoming the ‘best live brand storytelling agency in the world’.

“At INVNT our mantra is ‘challenge everything’ and I have no doubt that Brea will do just that as she collaborates with each of our seven office locations around the world, as well as our valued agency partners to share INVNT’s stories, and those of our clients’”, concluded Cullather.

Please login with linkedin to comment

INVNT

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]