Interplay Media has teamed up with the Confederation of Australian Motor Sport (CAMS), the governing body of motor sport in Australia.

The organisations have formed a partnership that will see Interplay Media handle digital advertising sales for the dynamic and growing needs of CAMS.

John Murphy, CAMS general manager of consumer business and development, said: “CAMS web traffic has grown rapidly over the last 12 months. Our advertising model has been based around sponsorships however with the traffic growth it came time to appoint a digital sales partner and Interplay is the right fit for CAMS.”

“Interplay Media specialises in digital sport advertising and its growing reach in the ad market and knowledge of digital ad campaigns means Interplay is the perfect partner for us.”

James Spinks, managing director of Interplay Media, said: “We are delighted to welcome cams.com.au into our digital motor sport network. CAMS is the FIA appointed custodian of motor sport in Australia and has been since 1953, so we’re thrilled to work with such a historic and significant body.”