Australian digital sports and gaming network, Interplay Media, has announced a partnership with global games media business, Network N, to become its sales partner across APAC.
Based in the UK, Network N is responsible for over 100 owned and partner sites, including some of the leading PC, Xbox and Playstation sites in the world including PCGamesN, TrueAchievements, PSNprofiles and FUTWIX.
Interplay Media will manage advertising sales for Network N sites in Asia Pacific as the company ramps up its business across the region.
Network N global advertising director, Andrew Church said: “Interplay Media specialises in digital sport and gaming advertising and their deep knowledge and experience of digital ad campaigns means they’ll be a perfect partner for us.
“We’re excited to partner with them, as we look to expand our presence and revenue growth across APAC.”
Interplay Media managing director, James Spinks said “The gaming industry worldwide is now worth more than Hollywood, so we’re delighted to be able to roll into our network over 100 gaming sites.
“The partnership with Network N will see our gaming audience expand beyond 1.5 million users per month.”
Started in 2011, Interplay Media works with sport, gaming and lifestyle publishers to grow their traffic, advertisers and revenue.
It represents more than 250 media properties, including Activision Blizzard, Under Armour Connected Fitness, Croc Media, Zero Tackle, Bigfooty and the National Basketball League.