As most of the world right now would know, Tom Hanks and his wife Rita Wilson are in self-isolation after both testing positive for COVID-19.
The couple received the news of their diagnosis while in Queensland, Australia for one of Hanks’ new films with Baz Luhrmann.
While it is believed the couple did not contract the virus in Australia, they are on lockdown until they are well again.
And, as one does when they’re a tourist in Australia, trying Vegemite is a must.
On Sunday, Hanks shared a photo on Twitter of two pieces of toast covered in Vegemite alongside the caption: “Thanks to the Helpers. Let’s take care of ourselves and each other.”
Thanks to the Helpers. Let’s take care of ourselves and each other. Hanx pic.twitter.com/09gCdvzGcO
— Tom Hanks (@tomhanks) March 15, 2020
Any Aussie would know it’s a bit of a rookie movie. You’re supposed to spread lightly and with ample butter. It’s practically a science.
And so, as people do on the internet, Tweets were quick to come in with users absolutely roasting Hanks’ spreading technique.
Tom. What are you doing? No Australian puts that much vegemite on their toast. pic.twitter.com/bq6m6jY73R
— Julie (@J0Marshll) March 15, 2020
Tom: *posts a sweet innocent picture of his very vegemite heavy toast*
— rach ? (@rach__mz) March 15, 2020
okay you need to scrape around 60% of that vegemite off, otherwise it's gonna be nasty and hurt your mouth friend.
— Amy Thunig (@AmyThunig) March 15, 2020
It’s not all bad news, however, with Hanks now dubbed the “unofficial Vegemite ambassador” by Thinkerbell’s Adam Ferrier.
Thinkerbell is Vegemite’s creative agency.
Ferrier told B&T: “Tom has got it right, the more the merrier. We’re honoured to make Tom an unofficial Vegemite ambassador – and whenever people see Tom we hope people around the world are reminded of how much Vegemite to put on their toast – because Vegemite Tastes Like Australia.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]