Interbrand Australia has announced it has lured expert strategist, thought leader and change agent Nathan Birch (pictured below) to be its new CEO.
Birch joins the agency armed with more than 18 years’ experience across digital, innovation and customer strategies with a focus on customer-centric, human-led principles for a wide range of brands.
He was previously head of innovation and transformation at Channel 9, and led digital strategy at Deloitte in Sydney.
Interbrand’s chairman for Australia and New Zealand, Marty O’Halloran said Birch is the right person to lead the company into its next period of growth.
“Birch is an outstanding strategist and leader, and we were thrilled to appoint him after an extensive search,” he said.
“He’s passionate about both the exciting and confronting challenges that innovative technologies and rapidly-changing customer expectations and behaviours are having on strategies for brands and businesses today.
“We’re excited to see him deliver real change.”
Commenting on his appointment, Birch said he has always hugely admired the work Interbrand Australia has become famous for.
“The way they’ve created sustained growth for many of Australia’s most admired and valuable companies through the implementation of bold, clear strategies and an unparalleled body of creative work – it is this alchemy of truly breakthrough thinking and breathtaking creativity that I am so drawn to,” he said.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]