Brand consultancy Interbrand Australia has announced the appointment of Davy Rennie as its director of customer experience (CX).
In this new role, Rennie will deliver solutions across Interbrand’s clients including Telstra, Event Hospitality and Entertainment, and The Star.
Rennie joins Interbrand armed with more than 10 years’ experience across digital, innovation and customer strategies.
With a focus on the delivery of large scale transformational change that places the customer at the centre of everything a business does, Rennie has worked with brands such as Shell, Microsoft, Telstra and several state and federal government departments.
Most recently, Rennie was the national experience design director at whiteGREY, and prior to that, director of CX at Deloitte in Sydney.
Interbrand Australia CEO Nathan Birch said Rennie’s experience in both agency and consultancy roles has allowed him to develop a unique view of the world, and he now brings the best of both to the company’s growing team.
“Our business is growing, with a handful of recent business wins across hospitality, retail and technology focusing on the importance of brand experience for both customer and employee engagement,” he said.
“Davy’s appointment takes our brand experience capability to the next level.
“We’re excited to see Davy help us deliver real change for Australian brands.”
Commenting on his new role, Rennie said he’s excited to be joining Interbrand and work with Birch again, after they previously worked together at Deloitte Digital.
“These days, brand is experience, and experience is brand. It’s no longer just a new logo or an app or an ad campaign – it’s every single touchpoint,” Rennie said.
“Traditionally, marketing and digital teams consider experience after the business strategy. Now, being a part of one of the world’s most highly respected brand consultancies actually allows me to have the experience conversations earlier than ever before.
“It’s an integral part of that conversation – not an afterthought.”