Interbrand Appoints Lucy Gavan As Strategy Director

Interbrand Appoints Lucy Gavan As Strategy Director
B&T Magazine
Edited by B&T Magazine



Branding consultancy Interbrand Australia has boosted its leadership team with the addition of Lucy Gavan as strategy director.

Gavan will act as the strategic lead on key accounts, actively support the team’s development, and grow the agency’s brand experience practice.

Gavan joins from DesignStudio, but began her strategy career at Interbrand, where she worked with iconic Aussie brands like Telstra, Sydney Opera House, and Westpac. From there, she headed to McCann where worked with the likes of eBay and Mastercard.

Interbrand AUNZ CEO Nathan Birch said: “I’m delighted we’re welcoming Lucy back in a key leadership role – it’s the greatest compliment when someone as talented as her returns. I know she’ll bring her energy, intellect, and expertise to all our clients.”

Interbrand, strategy director, Gavan said: “I’m returning to a new era of Interbrand—where the people, clients and approach continue going from strength to strength. The team is truly leading the charge for strategy in the region, with a killer mix of imagination and action, and I’m so excited to be part of it.”

Interbrand helps create, manage, and grow brands including Coles, Westpac, Crime Stoppers, Minor Hotels, and Dulux. The agency also delivers pioneering thought leadership on local start-ups through its annual Breakthrough Brands research, which uncovers and charts the rise of AUNZ’s next crop of unicorns.




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]