InterAction To Offer Interactive Moments With Consumers Through GMC Inspire

InterAction To Offer Interactive Moments With Consumers Through GMC Inspire
Michael Henderson
By Michael Henderson



Customer communication company, InterAction, has selected GMC Software’s Customer Communications Management (CCM) solution, Inspire, as its new core platform for the design, execution and management of its client projects.

GMC Inspire is the only single-design customer communications management solution that enables the creation, management and delivery of personalised omni-channel communications through connecting existing data to design multichannel layouts.

It will allow InterAction to not only streamline its operations, but also to offer a more sophisticated service to clients.

InterAction’s legacy solution from Objectif Lune relied heavily on various systems, creating significant inefficiencies. As the company grew, the legacy system was struggling to manage a growing volume of projects, and also lacked the ability to provide dynamic digital communications. InterAction set out to seek a single-design solution that would:

  • Be equipped and scalable to process vast volumes of information in real-time;
  • Offer the delivery of interactive communications that can be personalised for individual customer preferences;
  • Streamline communications approval processes while maintaining compliance requirements;
  • Be constantly up-to-date with new features and tools that meet changing market needs.

GMC Software’s Inspire solution best met InterAction’s need and was selected following a competitive tender that also reviewed solutions from three other vendors.

Warwick Sinclair, director, InterAction, said, “Through the rich communications capabilities with Inspire, we can truly enhance the digital experience for customers and help our clients transition their audiences towards more digital preferences.

“Today, consumers want to decide how an organisation interacts with them. With Inspire, we can put the power in the customer’s hands, ensuring they receive highly personalised interactions, all in line with their interests and delivery channel preferences.

“Everything our communications specialists require is now in one place, making the delivery of projects highly streamlined. A project that involves 350,000 outputs used to take us approximately eight hours to deliver. Now with Inspire, it takes us 30 minutes. That’s 16 times faster than before. We are currently in the process of migrating our entire client base across to GMC Inspire, and it’s been a very smooth integration.”

Nick Dempsey, general manager, GMC Software, Australia and New Zealand, said, “We are thrilled to commence a new engagement with InterAction and witness the early benefits being seen from their use of Inspire. The new partnership echoes InterAction’s dedication to offering next-generation, innovative communications capabilities to its clients.”




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