IntelligenceBank has upgraded its Proofing function to allow for clear, efficient feedback.
How to deliver approved marketing assets and projects faster
An essential part of the creative process is feedback. It provides concrete direction and ensures that the final asset meets all of the campaign specifications, regulatory compliance requirements, is on-brand, and aligned with all stakeholders involved.
However, seeking alignment and capturing feedback for any marketing project or creative asset can be time-consuming. Without proper systems and processes in place, one can spend too much time trawling through emails looking for feedback and approvals threads and can run into delays with legal bottlenecks.
Eliminate inefficiencies and automate the creative process
Most marketing departments who produce creative content spend far too much time on the individual tasks surrounding the creative process. From sending emails to seeking feedback, checking on the status of projects, having follow-up meetings and coordinating production tasks – it can be challenging to stay abreast of the entire creative production pipeline. A proper markups and approvals process can help you eliminate these inefficiencies and help you deliver approved marketing assets and projects faster.
Expedite your team’s creative production
Fortunately, with IntelligenceBank’s upgraded Proofing feature, you can expedite your team’s creative production process with clear and specific feedback.
“If you are developing content at scale, you need a fast and efficient way to capture feedback, collaborate, manage revisions and importantly, audit changes to your creative content,” said Tessa Court, CEO, IntelligenceBank. “With IntelligenceBank Proofing, marketing workflows just got more interactive and dynamic by reducing bottlenecks and increasing speed to market.”
IntelligenceBank Proofing is an integrated space to collaborate on marketing assets and campaigns. This new upgrade helps marketing teams deliver approved marketing content faster than ever. It allows users to markup, comment and annotate documents, images and videos within a workflow approval process. It provides cross-departmental teams a central place to give and receive creative, legal and compliance asset feedback – all in real-time.
Here’s how IntelligenceBank automates critical steps in the review and approval process:
- Annotate, request changes and make comments on images, videos, documents and campaigns in real-time – all within an approval workflow
- Receive alerts when new comments or annotations are made
- Add new revisions within the same approval request to keep up with the pace of changes
- Mark comments and changes as resolved to instantly see the status of a proofing round
- Show tracking and a complete audit trail of when and who Edited, Resolved or Unresolved a comment
“Marketing compliance is growing exponentially,” according to Tessa Court, CEO of IntelligenceBank (pictured).
“For the majority of large brands, all marketing content must meet strict brand, corporate and regulatory compliance requirements. With this in mind, it’s never been more important to understand how all of this creative work comes together as a finished product. The time, effort and resources required adds up. Therefore, there’s an opportunity for marketing departments to accelerate their creative project delivery by having a clear systematic way to capture and receive asset feedback.”
