Instagrammer With 2.5m Followers Fails To Sell 250 Items Of Clothing

Instagrammer With 2.5m Followers Fails To Sell 250 Items Of Clothing
SHARE
THIS



Social media influencers flogging their own line of clothing has become somewhat of an industry trend.

But an 18-year-old Instagram influencer has had a different experience.

Arii, who has over 2.5 million followers, has been forced to pull her clothing brand, revealing in a since-deleted post that she was unable to sell more than 36 items.

“Unfortunately, the company that I’m working with goes based on your first drop sales,” she said.

“In order for them to order and make my products (even to keep working with them) I have to sell at least 36 pieces (knowing I’ve become super irrelevant, I already knew it was gonna be hard) but I was getting such good feedback that people loved it and were gonna buy it.

“No one has kept their word so now the company won’t be able to send out the orders to people who actually bought shit and it breaks my heart.”

The social media influencer also took aim at those she “thought would support me”.

“Sounds bitchy but like no shade to anyone, I’ve supported everyone’s music or whatever they’ve asked for my support on & I couldn’t even get it in return.”

She has since clarified that she, in fact, had to sell 36 items of each of her seven products, meaning she had to sell 252 pieces all up, which she described as “very hard”.

View this post on Instagram

hi ? as many of you seen, my brand failing on its first drop has gotten alot of buzz & i wanted to clear a few things up. first i never even sold t-shirts so i have no idea where that came from. the minimum wasn’t 36 products i had to sell, it was 36 of each product & i had 7 different products so i had to sell 252 pieces for my first drop (very hard). i’ve also never bought followers within the 4 years i’ve been on social media, every follower has been earned. overtime your fans grow out of beings fans. i never had the thought in my head that me having followers meant i was gonna sell out, i knew that wasn’t the case & i mentioned that before. i don’t need anyone’s sympathy nor am i trying to use pity to sell more next time. i shared my failure because i’ve always kept it real with my followers & i wasn’t going to hide in the shadows about this. i just wanna say thank you to those who have been nice enough to give me words of encouragement & advice instead of trolling me.? this is just a lesson learned & i will work harder. i won’t give up!!! taking time to study & design better.

A post shared by arii (@arii) on

Please login with linkedin to comment

influencer Instagram Social Media

Latest News

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]