Instagram Australia has outlined its practical steps to help limit the impact of COVID-19.
Starting Wednesday, the social media app will be sharing the Australian Government’s Department of Health’s updates at the top of all Instagram feeds.
As well as promoting these updates, Instagram has also adjusted its algorithms to help limit the spread of misinformation.
If you search “coronavirus” on Instagram, the first accounts which will appear at the top are @WHO and @UNICEF.
Similarly, if you search #coronavirus in Explore, you’ll see a pop-up screen offering services and more information from the Australian Government’s Department of Health.
As well as partnering with these organisations, Instagram has also chosen to align itself with hugely popular meme page @dudewithsign.
View this post on Instagram
There is a lot of confusion out there about COVID-19 (coronavirus) so I’ve teamed up with @Instagram and @WHO to raise awareness to key best practices as well as linking people to reliable information in my bio. Follow @WHO for updates and information about what you can do to keep chill.
Now with 6.4 million followers, the partnership serves as a way for Instagram and the World Health Organisation to reach the masses.
To thank the health workers who have been working tirelessly to keep their communities safe, Instagram has developed a new sticker for people to show their gratitude on Instagram. This is available in the stickers gallery on Instagram Stories now.
Amid a deluge of COVID-19 news, some Instagram accounts are sharing positive news to keep spirits up and ensure their followers feels empowered and informed. Some examples include:
- An account dedicated to @CoronavirusGoodNews, featuring everything from how Irish communities are practicing St Patrick’s Day while social distancing, to global recovery statistics.
- The general good news and humour account @TanksGoodNews has been focused on sharing uplifting stories about communities responding to COVID-19.
- @GoodGoodGoodCo has shared “seven ways to make a difference during coronavirus”.
Similarly, with much of the community spending more time at home than usual with social distancing or work-from-home measures, some of Australia’s top fitness creators are sharing home workouts to keep people moving and energised without leaving the house!