Instagram Reportedly Planning Snapchat-Esque ‘Threads’ App

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.

The ongoing battle between Snapchat and Instagram has kicked up a notch, with reports Instagram is planning a new messaging app to be called ‘Threads’.

Threads will serve as a companion app to Instagram, according to The Verge‘s Casey Newton, and will promote “constant, intimate sharing between users and their closest friends”, similar to Snapchat.

It will work off the user’s ‘close friends’ list, currently available on Instagram.

Newton, who has seen screenshots of Instagram’s planned app, said it looks like Instagram’s current direct-messaging feature, however, messages appear in a central feed alongside your friends’ Stories and a green bubble indicates they’re active.

Automatic sharing is also set to feature on the new app (if it launches), which will allow users to opt-in to sharing real-time information about location, speed, and more with their close friends.

Threads is currently being tested internally by Instagram, according to Newton.

If Instagram is to go ahead with Threads, it mark yet another attempt by the Facebook-owned photo-sharing app to thwart Snapchat.

In 2016 it launched its now extremely popular ‘Instagram Stories’ feature, giving users the ability to share photos and videos that expire in 24 hours, very similar to Snapchat stories.

 




Please login with linkedin to comment

Facebook Instagram Snapchat threads

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]