Instagram Highlights The Weird And Wonderful In New A-Z Report

Instagram Highlights The Weird And Wonderful In New A-Z Report

Following on from its ‘Get Into What You ❤’, Instagram has released a new report to highlight the diverse interests of Australian users.

‘The A-Z of Instagram’ is a “cultural pulse check of the nation”, according to the social media platform, showcasing 26 quirky Australian accounts.

“We’re excited to launch The A – Z of Instagram in Australia and showcase the array of interests Aussies are connecting with on the platform every day,” said Instagram APAC head of marketing Noelle Kim.

“From Avocado Art to Zodiac Memes, there’s no denying that there’s something for everyone on Instagram. This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country.

“We wanted to share what’s trending in Australia culturally, and how Instagram is helping Aussies connect every day with the things they love.”

Other accounts included Green Thumbs, Jillaroo, Netball Life and ‘Mlem’, highlighting dogs.

 

The Get Into What You ❤ campaign, launched in September, marked one of Instagram’s first-ever brand campaigns globally.

According to Kim, this is a reflection of how important the Australian market is to the company.

“Instagram launched this list to showcase the diverse range of passions that Aussies have and are connecting with over the platform,” she said.

“Australia is a really important market for Instagram and we wanted to launch one of our first-ever Instagram brand campaigns here to highlight our rapidly growing and diverse local community.




Please login with linkedin to comment

Australia Instagram noelle kim Social Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]