Following on from its ‘Get Into What You ❤’, Instagram has released a new report to highlight the diverse interests of Australian users.
‘The A-Z of Instagram’ is a “cultural pulse check of the nation”, according to the social media platform, showcasing 26 quirky Australian accounts.
“We’re excited to launch The A – Z of Instagram in Australia and showcase the array of interests Aussies are connecting with on the platform every day,” said Instagram APAC head of marketing Noelle Kim.
“From Avocado Art to Zodiac Memes, there’s no denying that there’s something for everyone on Instagram. This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country.
“We wanted to share what’s trending in Australia culturally, and how Instagram is helping Aussies connect every day with the things they love.”
Other accounts included Green Thumbs, Jillaroo, Netball Life and ‘Mlem’, highlighting dogs.
The Get Into What You ❤ campaign, launched in September, marked one of Instagram’s first-ever brand campaigns globally.
According to Kim, this is a reflection of how important the Australian market is to the company.
“Instagram launched this list to showcase the diverse range of passions that Aussies have and are connecting with over the platform,” she said.
“Australia is a really important market for Instagram and we wanted to launch one of our first-ever Instagram brand campaigns here to highlight our rapidly growing and diverse local community.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]