Following on from its ‘Get Into What You ❤’, Instagram has released a new report to highlight the diverse interests of Australian users.
‘The A-Z of Instagram’ is a “cultural pulse check of the nation”, according to the social media platform, showcasing 26 quirky Australian accounts.
“We’re excited to launch The A – Z of Instagram in Australia and showcase the array of interests Aussies are connecting with on the platform every day,” said Instagram APAC head of marketing Noelle Kim.
“From Avocado Art to Zodiac Memes, there’s no denying that there’s something for everyone on Instagram. This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country.
“We wanted to share what’s trending in Australia culturally, and how Instagram is helping Aussies connect every day with the things they love.”
Other accounts included Green Thumbs, Jillaroo, Netball Life and ‘Mlem’, highlighting dogs.
The Get Into What You ❤ campaign, launched in September, marked one of Instagram’s first-ever brand campaigns globally.
According to Kim, this is a reflection of how important the Australian market is to the company.
“Instagram launched this list to showcase the diverse range of passions that Aussies have and are connecting with over the platform,” she said.
“Australia is a really important market for Instagram and we wanted to launch one of our first-ever Instagram brand campaigns here to highlight our rapidly growing and diverse local community.