Instagram has announced it’s officially launching multi-account support inside the photo sharing social app. The inability to switch between multiple accounts has frustrated Instagram users, especially With the rise of profiles dedicated to businesses, pets, etc.

Account switching will be available as part of Instagram version 7.15 for iOS and Android.

In a blog post, an Instagram representative explained: “Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.”

Starting this week, you can switch between multiple accounts!
Learn more: https://t.co/Clq8JHzwaS pic.twitter.com/r6fb67XTQ8

— Instagram (@instagram) February 8, 2016