Instagram And Facebook Mardi Gras Float Is Totally In Vogue

Instagram And Facebook Mardi Gras Float Is Totally In Vogue

Following from their partnership with Sydney Gay & Lesbian Mardi Gras, Instagram and Facebook premiered their float celebrating Australian #FearlessStories.

As part of the partnership, Instagram and Facebook launched a broader initiative to make the platforms more inclusive and accessible for the LGBTQ communities, inviting users to tell their #FearlessStories and celebrate their pride.

The campaign culminated over the weekend with Instagram’s first appearance at the Parade, in the form of a spectacular three-metre float featuring the popular ‘Voguing Figure’ sticker.

Launched as a sticker on Instagram last year, Voguing Figure gained worldwide popularity, making it a natural choice for the symbol to represent Instagram and Facebook at this year’s Mardi Gras.

Instagram Facebook Mardi Gras

The broader campaign introduced new data into how LGBTIQ+ people and communities used Facebook and Instagram in Australia, including new statistics about events, groups, and emojis.

Facebook also introduced new Facebook products for LGBTIQ+ Australians and their allies, including pride life events such as ‘coming out’ to ‘marched in my first Mardi Gras’.

Meanwhile, Instagram Australia transformed the top 50 LGBTQ hashtags in Australia to appear as rainbow hashtags, from #SydneyMardiGras to #SydneyRainbowCrossing.

Facebook Instagram Mardi Gras

For more Mardi Gras coverage, be sure to take a look at the best tweets to come out of this year’s event.




Please login with linkedin to comment

Facebook Instagram mardi gras

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]