Instagram Bids Farewell To Vintage Camera Logo Much To The Panic Of The Internet

Instagram Bids Farewell To Vintage Camera Logo Much To The Panic Of The Internet
SHARE
THIS



Instagram has changed its logo in a full redesign of its mobile app, getting rid of its vintage camera logo and saying hello to a new, minimalist yet ultra-colourful look.

The refreshed brand identity rolled out this week, featuring the flat logos, gradient colours and a simpler, white-space style interface.

Instagram joins a string of high profile tech companies to change their spots of late, including Uber (to much criticism) and Google.

The head of design at Instagram said the new app icon is merely an extraction of the original in a refreshed format.

“As a part of our process, we also asked people at the company to draw the Instagram icon from memory in 5 seconds,” Splatter said in a blog post. “Almost all of them drew the rainbow, lens and viewfinder.”

You’ll also see updated icons for Instagram’s other creative apps, Layout, Boomerang and Hyperlapse.

insta

But rather than us rabbit on, spend 55 seconds inside the minds of Instagram instead:

As for the user experience on the iOS and Android apps, the interface changes don’t include new features or filters, nor has there been a shift in where all the buttons and menu options live, merely more white space, less clutter.

“We believe the colour should come directly from the community’s photos and videos,” Splatter added. “We stripped the colour and noise from surfaces where people’s content should take centre stage.”

But it’s not striking a chord with everyone, and creative editor for AdWeek magazine Tim Nudd has already stepped out and asked, “Can we change it back?”

“It’s a very forgettable image that will get lost on people’s phones amid the thousands of other similarly uninspired designs of most tech apps.”

Twitter of course has thrown its two cents in as well. Some have been kind…

Others not so much…

 

Please login with linkedin to comment

Advertising Standards Bureau Dry July Smoothie Gameshow icon in-store marketing monteith Reach rule Social Media STW Group

Latest News

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.