Internal and external communications agency, InsideOut Public Relations, has been elected a partner in IPREX, the global network of communication agencies.

Founded in 2005 by Nicole Reaney (pictured above), InsideOut PR with its extensive in-house experience offers clients a refreshing take on what they look for in an agency and works across B2B and B2C brands. The team has wide-ranging experience and contacts across Consumer, Lifestyle, Health, Technology, Food & Beverage, Construction/Design/Property, Mining/Infrastructure, Finance/Insurance, Entertainment/Sport, Travel/Tourism and Retail/FMCG.

InsideOut PR has worked with some of Australia’s most recognized brands and has a reputation for exceeding client expectations, tapping into technology and forging long lasting relationships with the media.

“Nicole and her team know what it’s like to be on the client side, and their working methodology reflects that.” says IPREX Asia Pacific president David Croasdale, (Newell PR, Hong Kong).

“Their insistence on a deep understanding of corporate cultures enables them to create and integrate internal and external communication programs to maximum effect for their clients. With such an approach they are a great addition to the IPREX team in Asia Pacific and worldwide.”

Nicole Reaney comments: “We’re looking forward to working closely with IPREX and its partners. This global alliance will be valuable for our clients looking to expand their operations.”

In Sydney they join existing IPREX partner Liquid Ideas, the creative lifestyle agency.