Inside The Making Of Adobe MAX’s Amazing Videos

Published on: 20th October 2017 at 7:23 AM

David Hovenden

1 Min Read

Adobe’s creativity conference MAX, which this year attracted 12,000 attendees, is famous for its opening video sizzle reel to get everyone hyped up. I know fellow Australians, its an American thing, but they really do get very excited!

To give you an idea of how much effort is poured into its production, check out this cool video of how they made the central logo animation. And, of course, its those clever Germans they had to turn to to pull off this year’s conference identity.

And this is the final result. Skip to 1.30 for the opening sting.

TAGGED: Adobe, Adobe Max 2017

By David Hovenden

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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.