Innovid Launches Streamlined Video Ad Delivery And Analytics For Twitter

Innovid Launches Streamlined Video Ad Delivery And Analytics For Twitter

Innovid today announced the ability for marketers to engage Twitter users with premium video ads while providing advanced analytics for all owned-and-operated Twitter properties across both mobile and desktop. This collaboration reflects Twitter’s major focus on video and demonstrates the company’s commitment to helping marketers tap into the platform’s ever growing, always-on audience.

Marketers leveraging Innovid’s platform can now access detailed metrics about Twitter video ad campaigns, including—video views, viewability, engagement, time spent, and more—which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.

“Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level,” said Tal Chalozin, co-founder and CTO at Innovid.

“We’re thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation.”

This news comes on the heels of Twitter’s recent announcement about expanded VAST-compliant video ad capabilities and new automation tools available to marketers via Twitter Ads’ API partners.

 

 




Please login with linkedin to comment

Charmaine Moldrich innovid Social Media YouTube

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]