INNOCEAN Australia CEO, Jasmin Bedir, today announced a restructure of the agency, which will unfortunately see the departure of Executive Creative Director, Steve Jackson.
“These decisions are difficult at the best of times and even more so in the current rapidly evolving consumer and business environment,” Bedir said.
Bedir, who joined INNOCEAN as its new CEO last month, said that as part of the agency’s global Digital Acceleration ambitions, she planned to transform INNOCEAN into a 21st century agency model and further drive social and digital capabilities and their important role in the customer journey.
“I’ve been appointed with a mandate for change to transform INNOCEAN to be both future fit and client led. We will be further restructuring INNOCEAN and details of what the agency will look like will be announced in coming weeks. It’s part of our plan to take INNOCEAN from good to great,” she said.
“I speak on behalf of the entire agency when I say we would like to sincerely thank Steve for his commitment, passion and great work during his time at INNOCEAN. We wish Steve nothing but the very best for his future endeavours.”
