InMoment Announces New XI Transformational Framework
InMoment has announced the next evolution in its approach to providing the intelligence businesses need to create meaningful experiences that also impact the bottom line – the XI Transformational Framework.
Businesses today, regardless of industry, are investing in CX but failing to see results or impact, and the reasons are varied: experience design isn’t thoughtful or intentional. CX programs are stagnating due to lack of strategy and techniques to engage the organisation. Businesses are collecting a lot of data, but it’s not the right data, or they can’t gather insights out of it.
The XI Transformational Framework began with the understanding that being intentional about the data we collect and analyse – how, where, when, and why – impacted the entire experience. And that focusing on design and ensuring users can easily interact with that data to extract meaning and take action was often overlooked, but a critical piece of the puzzle. The final pillar was bringing in expertise from industry practitioners to infuse specialised knowledge into the product development, program design, and ongoing support processes. Without any one of these elements, organisations cannot effectively navigate changing business needs and the dynamic nature of the current market.
“The best tech in the world can’t help businesses succeed if the people involved aren’t ready and able to use it, act on the intelligence it provides, and socialise its value to the rest of the organisation,” says Andrew Joiner, CEO of InMoment. “The XI Transformational Framework is our answer to this problem. By doubling down on our investment in data- and design-driven technology and the best services, expertise, and consulting, we believe we are uniquely positioned to provide a level of experience intelligence – never before available – that leads to real impact on business goals and objectives.”
As part of the XI Transformational Framework, InMoment has established new teams to support a three-pronged approach that combines leading technology with deep expertise and guidance:
Data-led
As part of a data-led approach, we are announcing the formation of InMoment Labs, a team comprised of data scientists and analysts who ensure innovation starts with data. InMoment Labs has engineered data science into every part of the XI Architecture to capture value and meaning from all experience data, no matter the source. “Traditionally, data sciences are applied after data is collected. Our approach is intentional; we apply data sciences before, during, and after the feedback process, creating richer outcomes that lead to real actionability,” says Levi Roberts, VP, Data Science.
Design-led
To keep innovative design at the forefront of the platform, InMoment has established the InMoment Garage, a dedicated team of designers – situated outside the traditional scope of product and engineering – who creatively imagine what technology can do when designed without constraint. This design-first perspective is apparent in the XI Platform’s intuitive browser and user-first experience. “It’s important to us that the design of the product is just as innovative as the data behind it. We created the InMoment Garage to show how powerful experience data can become when combined with a beautiful, intuitive interface that brings customer stories to life,” says Meghan Mitton, VP, and Head of InMoment Garage.
Domain-led
Finally, to bring the critical element of human expertise to complement the technology, we are announcing the InMoment XI Strategy and Enablement team. This team is comprised of experts with specific, differentiated expertise in a function, industry, or practice, and is central to our ability to help clients transform their business initiatives. Our strategy experts work closely with clients to continue to drive value and share their expertise in the world of experience intelligence. “This team of experienced industry veterans ensures that we proactively provide the ongoing guidance and value our clients need to set up their program for success, navigate the nuances of corporate environments, tie experience data to business goals and objectives, and transform their businesses,” explains Erich Dietz, Head of Corporate and Business Development.
This XI Transformational Framework led to the creation and completion of the XI Platform, including features such as Benchmarking, Market Survey, Survey Experience Optimization, and others. In addition, several new innovative features, which are now generally available, include:
● Complete self-service usability
● Upgraded text analytics capabilities
● Advanced crosstab reporting
● Holistic campaign insights and reporting
● Enhanced employee engagement surveying and reporting
Please login with linkedin to comment
inmomentLatest News
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.
Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.
Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.
Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.
Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!
Fur Media Partners With Mad Paws To Support Advertisers
It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.
MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
There are few pluses to be had with global warming, except the extension of ice-cream eating season.
Sling & Stone Scrubs Up With Lush Account
Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.
SBS’s The Cook Up With Adam Liaw Produces ‘Fewer CO2 Emissions Than Industry Average’
SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.
All The Winners & Grinners From The TikTok Young Lions Awards Night!
Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.
TV Ratings (21/4/24): Farmer Wants A Wife Wins Sunday Prime Time
Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.
Australia’s Automotive Industry Shifts Gears With CTV
How much was CTV responsible for Australia's record car sales in 2023? Or those horrible oversized American utes?
Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.
Daniel Goldstein Promoted To Head Of PR At Example
Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.
Marie Claire & Volvo Partner For The Planet: Nominees For The Inaugural Marie Claire Sustainability Awards Announced
Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.
Sefiani Unveils A Wave Of Promotions & Appointments
Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.
Yahoo Launches Identity Solutions For CTV
Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.
Infosum Launches Data Clean Room Solution With Samsung Ads Australia
Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.
Fast 10: Bread Agency’s Amaury Treguer On Its “Unrivalled” Social Commerce Focus
Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.
CRA Siren Award To Be Presented At B&T Awards 2024!
Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.