InMoment Announces New XI Transformational Framework

Customer experience concept. Confident happy business woman received excellent rating for a satisfaction survey
SHARE
THIS



InMoment has announced the next evolution in its approach to providing the intelligence businesses need to create meaningful experiences that also impact the bottom line – the XI Transformational Framework.

Businesses today, regardless of industry, are investing in CX but failing to see results or impact, and the reasons are varied: experience design isn’t thoughtful or intentional. CX programs are stagnating due to lack of strategy and techniques to engage the organisation. Businesses are collecting a lot of data, but it’s not the right data, or they can’t gather insights out of it.

The XI Transformational Framework began with the understanding that being intentional about the data we collect and analyse – how, where, when, and why – impacted the entire experience. And that focusing on design and ensuring users can easily interact with that data to extract meaning and take action was often overlooked, but a critical piece of the puzzle. The final pillar was bringing in expertise from industry practitioners to infuse specialised knowledge into the product development, program design, and ongoing support processes. Without any one of these elements, organisations cannot effectively navigate changing business needs and the dynamic nature of the current market.

“The best tech in the world can’t help businesses succeed if the people involved aren’t ready and able to use it, act on the intelligence it provides, and socialise its value to the rest of the organisation,” says Andrew Joiner, CEO of InMoment. “The XI Transformational Framework is our answer to this problem. By doubling down on our investment in data- and design-driven technology and the best services, expertise, and consulting, we believe we are uniquely positioned to provide a level of experience intelligence – never before available – that leads to real impact on business goals and objectives.”

As part of the XI Transformational Framework, InMoment has established new teams to support a three-pronged approach that combines leading technology with deep expertise and guidance:

Data-led

As part of a data-led approach, we are announcing the formation of InMoment Labs, a team comprised of data scientists and analysts who ensure innovation starts with data. InMoment Labs has engineered data science into every part of the XI Architecture to capture value and meaning from all experience data, no matter the source. “Traditionally, data sciences are applied after data is collected. Our approach is intentional; we apply data sciences before, during, and after the feedback process, creating richer outcomes that lead to real actionability,” says Levi Roberts, VP, Data Science.

Design-led

To keep innovative design at the forefront of the platform, InMoment has established the InMoment Garage, a dedicated team of designers – situated outside the traditional scope of product and engineering – who creatively imagine what technology can do when designed without constraint. This design-first perspective is apparent in the XI Platform’s intuitive browser and user-first experience. “It’s important to us that the design of the product is just as innovative as the data behind it. We created the InMoment Garage to show how powerful experience data can become when combined with a beautiful, intuitive interface that brings customer stories to life,” says Meghan Mitton, VP, and Head of InMoment Garage.

Domain-led

Finally, to bring the critical element of human expertise to complement the technology, we are announcing the InMoment XI Strategy and Enablement team. This team is comprised of experts with specific, differentiated expertise in a function, industry, or practice, and is central to our ability to help clients transform their business initiatives. Our strategy experts work closely with clients to continue to drive value and share their expertise in the world of experience intelligence. “This team of experienced industry veterans ensures that we proactively provide the ongoing guidance and value our clients need to set up  their program for success, navigate the nuances of corporate environments, tie experience data to business goals and objectives, and transform their businesses,” explains Erich Dietz, Head of Corporate and Business Development.

This XI Transformational Framework led to the creation and completion of the XI Platform, including features such as Benchmarking, Market Survey, Survey Experience Optimization, and others. In addition, several new innovative features, which are now generally available, include:

●      Complete self-service usability

●      Upgraded text analytics capabilities

●      Advanced crosstab reporting

●      Holistic campaign insights and reporting

●      Enhanced employee engagement surveying and reporting

Please login with linkedin to comment

inmoment

Latest News

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition
  • Marketing

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition

Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]

by B&T Magazine

B&T Magazine
IAB’s MeasureUp To Return In 2021
  • Media

IAB’s MeasureUp To Return In 2021

IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Google Maps Out Return To Office

It appears free breakfast, lunch & dinner, slippery dips, bean bags & escape pods not enough to lure Google staff back.

by B&T Magazine

B&T Magazine
gamer work space concept, top view a gaming gear, mouse, keyboard, joystick, headset, mobile joystick, in ear headphone and mouse pad on black table background.
  • Technology

Admix In-Play Advertising To Be Verified For The First Time By IAS

In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]

ADMA Launches Cookie Masterclass
  • Media

ADMA Launches Cookie Masterclass

ADMA has launched a cookie masterclass that B&T understands isn't modelled on Sydney Fish Markets Cooking School.

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign
  • Campaigns

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign

The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]

Sitecore Acquires Moosend
  • Technology

Sitecore Acquires Moosend

Sitecore has acquired Moosend. B&T unsure who ended up with the front part.